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The Great Resignation: How Can Automation Solve Slower Time to Market?

Great Resignation and Time to Market – Overview

In our last article discussing the Great Resignation, we talked about the major employment shift occurring and how the Great Resignation is emerging as one of many key challenges organizations are dealing with. In this article, we continue the discussion on the Great Resignation by specifically looking at one business objective making a visible impact – time to market.

Let’s delve deeper! 

Time to Market – Contextual Importance within the Great Resignation?

It is a common business objective to maintain prominence in the minds of your target audience. With an increasing demand for digital solutions, being timely has never been more important. Coordinated launch strategies enable businesses to do just that, releasing application updates or feature implementations in a timely manner, often surrounded by marketing and social media promotions for maximum business visibility, sales, and revenue.  

However, before the grand reveal and marketing releases of these updates and features, they must be developed and tested thoroughly. One of the most common oversights in the race to being first is Quality Assurance (QA), often to the detriment of the business, as they struggle with complaints due to incorrect functionality or a broken user interface. “Time to market” is an essential factor to product success which requires optimizing the balance between speed and quality.  

Let’s learn all about what “time to market” means, why businesses need to have a perfect plan in place, and how to navigate various bottlenecks. 

Time to market (TTM) is the duration needed to bring a product from ideation to fruition. This includes the generation of an idea for the product, its whole design cycle, development, and launch in the market.

Proper time to market evaluations come down to consistent and effective product development and testing processes. Understanding the product’s developmental requirements, monitoring sprint objectives, and implementing QA testing throughout the development process can quickly validate functionality for product rollouts. Knowing the product development cycle is essential in optimizing time to market. However, the lack of specialized automation engineers can hinder this process. Inconsistent and unpredictable development processes become a substantial problem that manifests into two larger issues – compromised product quality and extended time to market.

Also known as speed to market (STM), the concept is also one of the key factors in determining the success of innovation for several reasons. Delaying the monetization of your ideas and improvements gives your competitors the opportunity to reach your potential users, cash in on it, and eventually pull ahead of you in the market. Businesses that are not able to optimize speed to market are likely to lose opportunities and struggle to survive.  

Testing Needs AI-Driven Automation  

With the emergence of the Great Resignation, businesses need to minimize risk of losing corporate memory and stay prepared for the future. Technological innovations, especially automation, have been paving the way for large shifts in the business ecosystems and how operations are being managed. Qyrus, an automated testing platform, can bring this shift to reality. Codeless test building enables even brand-new users to easily understand how to build comprehensive test scripts in no time at all. For automation experts Qyrus empowers users to increase coverage at an even quicker pace. Also, advanced AI capabilities further improve efficiency of script creation and the maintenance.

Organizations are increasingly adopting technology that lends them a competitive edge over others. The same is true for automated QA testing which is highly dependent on skilled and trained resources. As application dependency increases, so does the need for QA. A diminishing employee pool for qualified test engineers leaves businesses with two options – spend substantial sums of money for inefficient manual testing or invest in a long-term automated testing solution capable of scaling effectively with increasing development and QA requirements.  

Qyrus, the codeless automated testing platform, simplifies all facets of testing, providing seamless automation across all application types – Web, Mobile, API, and end to end business processes testing. Utilizing taxonomy-driven step creation and sophisticated recorders, Qyrus enables fast test building without prior coding knowledge or a technical background.  Furthermore, Qyrus offers customizable browser selections, Android and iOS devices, and parallel testing. This means zero infrastructure set up or maintenance is required, all of it is taken care of by Qyrus. Collaborative work is made easy with Qyrus through our test case management solutions, easy integrations with defect tracking and CI/CD tools, and our sharable reports through PDF and email.  

Utilizing AI and ML in testing has a potential to change automated testing as we know it. At Qyrus we have developed a few solutions including Healer to autonomously heal your web and mobile scripts as your UI changes as well as Rover – a robot that will autonomously explore your applications using reinforcement learning to discover bugs and highlight changes across releases. This enables steadfast development and testing and promotes quality products with faster speed time to market.

Augment The Capability of Your Testing Teams with Qyrus

Qyrus is a one-of-its-kind low-code/no-code test automation platform that can be the solution for businesses to launch flawless, properly functioning products, software, and web/mobile applications. Businesses can rest their worries regarding their TTM strategies with Qyrus in place. Here are a few features and capabilities that is built into the Qyrus platform that can help achieve faster TTM:

  • Codeless test building
  • Web and Mobile test recorders
  • AI Tools Healer and Rover
  • Simplified test data management & synthetic data generation
  • Parameterization for comprehensive test coverage
  • Customizable browser and device pool options
  • Robust visual and data driven reporting
  • Schedule runs and seamless integration with CI/CD pipelines

How can Qyrus Help You in Your Quest to Delivering Exceptional Customer Experiences?  

Now that we have established the efficacy of Qyrus in influencing faster TTM, let’s talk about another business objective that is impacted by the Great Resignation. It is important to consider customer experience on the road to optimizing TTM. It is not always clear what kind of roadblocks lie ahead. Learn how Qyrus can assist in managing these roadblocks and optimizing customer experience in our next blog post on the Great Resignation!

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